Hi, I’m Will, a software engineer.

What are you building?

Willow can answer questions about Will’s work, or put together a project brief.

How it works

Discovery

Initial conversation to understand your goals, timeline, and fit. No pitch — just listening.

Proposal

Scope of work, timeline, and pricing. Clear, no surprises. We align before anything starts.

Content Gathering

You collect copy, brand assets, and references. I give you a checklist to make it easy.

Design & Build

Active development with regular check-ins. You see work in progress, not a finished product dropped on you.

Review & Refine

Two structured revision rounds. Feedback is tracked, nothing gets lost.

Launch & Handoff

We go live. Full handoff of code, credentials, and documentation. Ongoing support available.

Past work

A selection of projects built with real clients.

Travis Rettenmaier

Official site for Travis "The Rattlesnake" Rettenmaier — PPA Tour professional, and co-owner and player for the Florida Smash in Major League Pickleball.

travrett.com

Jonah Matos

Coaching site and booking front for Pickleball IQ — private hours, a daily training academy, bootcamps and corporate retreats across Brooksville to Sarasota, Florida.

propickleballcoachtampa.com

La Casa de Pickleball

Spanish-first publication for the Spanish-speaking pickleball community — a discounts directory, articles, lessons, gear reviews and a paid training guide, edited by the founders themselves.

lacasadepickleball.com

Wakamole PBC

A Tampa Bay club’s site, coach CRM and tournament platform in one — registration, payment, a fair draw, live standings and DUPR results for the weekly Moneyball nights.

wakamolepbc.com

MyPickleball

Tournament engine for organizers — ten formats, live scoring, playoffs and DUPR sync, with events, groups, recurring series and an AI assistant around it.

mypickleball.app

Pickle Prep Pro

Phone-first prep app for the minutes before and after a match — cards, warm-ups, one focus set by reflection, AI prep, and a clip review a real coach can be paid to answer.

pickleprep.app

See all work →